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    三个菜谱设计方向帮你进步餐饮行业的营销手腕
    日期:2019-06-25
    菜谱是一个餐厅写给顾客的情书,经过这本情书来传送爱的美食,若用情至深,便能有所回应“一本万利”,若毫无章法,只怕那心上人会鄙然你没调性“合理回绝”,因而菜谱设计的重要性可见不普通。
    The recipe is a love letter written by a restaurant to customers. If you use this love letter to convey the delicacy of love, you will be able to respond to "a million profits" if you use it deeply. If you have no rules, just fear that your sweetheart will despise you for "reasonable rejection", so the importance of recipe design is not ordinary.
    济南菜谱设计
    Jinan recipe design
    一本具有营销手腕的菜谱首先要从三个方向停止设计,一方面从餐厅中心菜品做主打,用菜品来稳固质量,博得口碑。例如:餐厅的食材是从某无公害农场订购,亦或采用一些高端食材作为招牌产品,从而到达吸收顾客的目的。

    A cookbook with marketing skills should be designed in three directions first. On the one hand, it should focus on the central dishes of the restaurant, and use the dishes to stabilize the quality and win public praise. For example, the restaurant's food is ordered from a pollution-free farm, or some high-end ingredients are used as brand products, so as to achieve the purpose of attracting customers.

    另一方面从菜品价钱的上下需按照餐厅所在区域的位置,以及周边市场竞争的激烈度,来拟定菜谱的价钱以及制造材质。
    On the other hand, according to the location of the restaurant and the intensity of competition in the surrounding market, the price of the recipe and the material of the recipe should be worked out.
    济南菜谱设计
    Jinan recipe design
    再另一方面一份跟得上潮流的菜谱设计并不是一层不变的,应该针对不同的时节、新颖食材从而停止不时的更新和研发。每过一段时间菜谱设计也需求做一些细微变化,让顾客感遭到新颖感。
    On the other hand, a recipe design that keeps up with the trend is not unchangeable. It should be based on different seasons and novel ingredients so as to stop the constant updating and research and development. Every time a period of time, the recipe design also needs to make some minor changes, so that customers feel novel.
    我们在为顾客打造菜谱设计的时分常常也需求思索到当地居民文化,消费群体的口味爱好,来制定本人餐厅独立的盈利形式、运营战略、营销方式,由于这些要素都会间接影响到餐厅销售额高度。
    When we design recipes for customers, we often need to think about the local residents'culture and the tastes and hobbies of the consumer groups to formulate the independent profit form, operation strategy and marketing mode of our restaurant, because these factors will indirectly affect the height of restaurant sales.
    以上济南菜谱设计为大家整理的相关内容,希望能帮到大家,我们的网站是http://www.jnhxcp.com,欢迎大家来电咨询
    The above Jinan recipe design is related to your collation content, I hope to help you, our website is http://www.jnhxcp.com, welcome to call for advice.